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GovDelivery

Deleting a Topic

It's important to make sure the topics you offer for subscriptions are active and relevant for a few reasons:

  1. Too many old and ignored topics can clutter up your subscriber sign-up pages, making it harder for citizens to choose subscriptions.
  2. Citizens subscribed to a topic that never gets updates might think you've forgotten about them--or forget that they ever subscribed and question how you got their contact information if you ever do send them content. 
As a best practice, we recommend routinely auditing your topic list. When you find old or neglected topics, you can delete those topics--preferably after suggesting other subscriptions to those subscribers.

 

Conducting a Topic Audit

You can find older topics that haven't had any email sends recently by viewing the Topic & Category Report.

  1. In the left navigation menu, click Reports.
  2. Click Topic & Category Report
  3. Use the Start Date and End Date fields to set the time period for which to run the report, for example, the past three months. 
  4. Go to the Topic Details tab.
  5. Use the Bulletins Sent this Period column to find any topics that haven't had any recent updates sent to subscribers.

    Tip: If you have a large list of topics, it might help to export a CSV of your topic list so you can filter it by the Bulletins Sent this Period column. To do so, click CSV above the list.
  6. Deactivate those topics so new subscribers can't sign up by doing the following for each:
    • In the left navigation menu, click Topics.
    • Click the name of the topic.
    • Set the Visibility field to Unlisted.

Suggesting Another Topic to Subscribers

Citizens who signed up for an old topic might still be interested in receiving updates and content from your organization. Before you delete an old topic, send a bulletin to its subscribers, suggesting that they might like another topic subscription.

Tips:

  • If you're trying to move subscribers over from multiple inactive topics, you can use the same message text for each bulletin. Just use the macro so you don't have to type each topic's name. If you do, make sure you're sending bulletins for each topic separately.
  • You can get sign-up links for another topic by going to that topic's Snippets page and copying the Link Code field.

Saving a Topic Subscriber List

Before you delete a Topic, keep in mind that when you delete a topic, you can no longer access the topic's subscribers. If your subscribers are only subscribed to the Topic you wish to delete, you will lose those subscribers permanently. You can save a list of these subscribers before deleting the topic if you're worried about losing the contact information.

  1. In the left navigation menu, click Topics.
  2. Click the name of the topic.
  3. In the right menu, click Subscribers.
  4. Click CSV (All).

Deleting a Topic

  1. In the left navigation menu, click Topics.
  2. Select the check box next to the Topics(s) that you want to delete.
  3. Click Delete Topic(s).
  4. A warning dialog box appears. Click OK. 

 

 

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