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GovDelivery

October, 2016

October 5th, 2016

In this release, we're introducing the ability to filter messages and segments by topic subscriptions, a redesigned login page, and other changes for macros, filters, reporting, and campaigns. 

Subscription Added Filter

You spoke and we heard you. A number of clients have requested the ability to filter bulletin and message audiences by topic subscriptions, and now you can!

In addition to targeting subscribers based on when they created or updated their subscriber account, you can now target them based on when they signed up for a topic. This filter gives you more control over who receives your messages. For example, you might use this filter to:

  • Restrict your bulletin recipients to only those subscribers who signed up for this topic within the last month.
  • Send a follow-up to a fundraising email blast from six months ago, targeting only those people who would have been subscribers at that time and explaining how the funds you raised helped you make a difference in the community.
  • Send a message to subscribers who signed up when a specific government official was in office.

Note that if you use this filter when multiple topics are selected for your bulletin or segment, anyone who subscribed to at least one of the topic subscriptions within your selected time frame will receive the message.

For more information about this filter, see the Subscriber Details Filtering Criteria article.

New Login Page Design

Administrators logging in to Communications Cloud will notice a new layout and design to our login page. These changes are part of our ongoing efforts to improve the user experience of our tools and keep our site looking modern and fresh.

And added bonus? There is now more room for the helpful resources that we frequently feature on this page, such as invitations for upcoming webinars and download links for content designed to help government communicators grow in their careers.

For more information about this change, check out our recent blog post.

Security Report

This applies only to organization participating in GovDelivery’s Security Compliance Program.

Our new Security Report makes it easy for organizations to see monthly metrics about failed login attempts across their account and catch suspicious activity.

Lockouts and failed login attempts are broken down by administrator. Administrators with an unusually high number of failed logins and lockouts might indicate that someone outside your organization has their email address.

You can also track lockouts by IP address. Several lockouts from an unfamiliar IP address can alert you to a potential attack.

For more information, see the Security Report article.

Subscriber Details Filter Options

You can use filtering criteria to refine your target audience after selecting a topic to send to. In this release, we’ve added new time frame options for the subscriber added, subscriber updated, and subscription added filters. These new options are based on the day the message or bulletin is sent, rather than a specific date or set of dates.  They include:

  • In last days – Targets subscribers who took the action (adding/updating their subscriber profile or adding a topic subscription) within X number of days from the date the bulletin or message is sent.
  • # of days ago – Targets subscribers who took the action (adding/updating their subscriber profile or adding a topic subscription) exactly X number of days ago.

This is helpful, for example, if you’re drafting a bulletin well in advance of sending it. Or perhaps you send a weekly bulleting for new subscribers that you simply copy forward from week to week. With these filter criteria, you won’t have to reset the dates each time.

Using Macros in Link Tracking Parameters

If your organization uses an analytics tool, like Google Analytics, to track visitors to your website, you should use link tracking parameters in your GovDelivery bulletins. Link tracking parameters let you tag visitors who are sent to your website from one of your emails and measure the impact of your outbound communications.

In this release, we’ve added the ability to use macros to dynamically include information in those parameters specific to the bulletin, subscriber, or your account. Doing so lets you segment your website traffic more granularly.

For example, you could use the Bulletin Identifier macro to see which website visitors came from a specific bulletin you sent.

Using this combination, you can go beyond simply measuring link clicks. Now you can use your website analytics tool to learn more about this group. See what pages on your site visitors from a GovDelivery bulletin navigate to. Track how many made a purchase on your site or successfully signed up for an event.

We offer an excellent primer on using link tracking parameters in our Tracking GovDelivery Traffic article.  You can also contact us by submitting a request at the bottom of this page if you need help getting started.

New Macro for Campaign Identifiers

Applies only to organizations with our Advanced Package for Communications Cloud

In this release, we’ve added a new macro that inserts the ID of the related campaign in a message (header, body, or footer). This can be used in link-tracking parameters so you can track how much traffic to your website is coming from a GovDelivery campaign. For more information about the new macro, see our Reserved Macros article.

Fix

We fixed an issue in the A/B Campaign Report where button links for variant B statistics were sending users to variant A statistics.

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