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GovDelivery

August, 2016

August 23rd, 2016

Overlays

Overlays are already an incredibly proficient method of increasing your subscribers, and now they are even more effective. Clients now have the option to add a second screen, ask for phone numbers, and include data-gathering questions that can be in either a select-one (dropdown) or free-text format. A second screen is an excellent new feature that can boost an overlay’s success rate in obtaining new subscribers. By allowing the subscription process to be spread out, second screens not only make for less congested overlays, they also increase the likelihood of potential subscribers to submit information instead of exiting the overlay window. The overlay’s ability to gather more data, combined with its high likelihood of increasing your subscriber count, makes for a versatile and efficient tool to generate more interaction with citizens. 
For more information on how overlays work, visit our Understanding Overlays article.  

August 10th, 2016

In this release, we've added some exciting features to our Advanced Package for Communications Cloud. We've also made some improvements to existing Advanced Package features. For more information about the capabilities provided in the Advanced Package, check out this blog post. If you're interested in discussing this option, talk to your Client Success Consultant or submit a ticket at the bottom of this page.

In this article:

 

Welcome Campaign

We've added a Welcome Campaign to our Advanced Package. The Welcome Campaign makes it easy to engaging new subscribers with a series of messages designed to better acquaint them with your organization, mission, and content. When you activate the Welcome Campaign, it watches for new subscribers across all topics. When a subscriber signs up for their first topic subscription, thereby creating a subscriber account, the Welcome Campaign starts scheduling out messages for that individual. This way you can ensure that they receive regular communications from you in the early days of their tenure as a subscriber. 

The Welcome Campaign is easy to set up. We've prepared a default sequence of three messages that you can use without making any changes to get up and running and onbaording new subscribers quickly. Customizing the campaign is as simple as editing the content of the messages, adding more messages, and adjusting the timing between each email. 

With the Welcome Campaign, you can automate personalized timing, saving your team effort without sacrificing subscriber experience.

Segmenting by TMS Messages

GovDelivery's Targeted Messaging Service (TMS) API lets government organizations tap into our powerful sending infrastructure outside of Communications Cloud. When targeting your audience, we recommend taking into consideration all the content you've sent your subscribers and how they've responded to that content. Being able to filter on both messages sent through Communications Cloud and TMS helps you sharpen your focus, delivering your message to exactly the right people.

To this end, we've added filter criteria to both segments and the Recipients section of our bulletin editors. These filter criteria let you include or exclude subscribers based on whether they:

  • Received a specific message sent through TMS within a given time frame
  • Opened a specific message sent through TMS within a given time frame
  • Clicked a specific message sent through TMS within a given time frame

For more information, see Transactional Message Activity Filtering Criteria. This new capability is available as part of our Advanced Package.

A/B Campaign Improvements

In the last release, we made it easier for customers with the Advanced Package for Communications Cloud to test messaging strategies for their mobile audiences by adding text message fields to the campaign editor. To support that change, we made it so that if a campaign included any topic enabled for wireless messages, then the text message fields were required before the campaign could be sent.

In this release, we've improved this feature to ensure that requiring the text message fields in the campaign editor won't hold up the sending of a Test and Send campaign. Now, if you send a Test and Send campaign to non-SMS topics, and then add a wireless-enabled topic to the campaign before the final send, the winning bulletin will still go out, filtering out any wireless subscribers. 

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