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GovDelivery

The GovDelivery Network

The GovDelivery Network is one of the most powerful and unique capabilities that organizations using GovDelivery Communications Cloud can leverage to reach the maximum number of people. With the GovDelivery Network, organizations are able to cross-promote their subscription content on the websites of other similar government organizations. The Network currently supports over 5,000 of these cross-promotional partnerships for more than 1,000 organizations.

How It Works

For Your Subscribers

Similar to the way Amazon shows related products or services during their check out process, The GovDelivery Network provides citizens the opportunity to sign up for updates from multiple government organizations the first time they register as a subscriber. Subscribers to agency email alerts can view and subscribe to content across bureaus of one government agency, or a number of agencies within the same industry or who cater to the same audience.

For You

If you participate in the GovDelivery Network, we will automatically populate the agencies that your agency is associated with, based on a wide variety of characteristics, including location, compatibility, and more. We will always optimize the agencies displayed in your network to provide you with relevant subscribers.

Organizations using the GovDelivery Network have the opportunity to increase their reach, yet when used in conjunction with the Managed Network Service, the potential to reach more people increases dramatically. Participating in the GovDelivery Network and Managed Network Service together produces successful results, with organizations seeing 100-500% increases in subscriber list growth.

Granicus Managed Network Service

Granicus’s Managed Network Service was created in response to government organizations requesting that Granicus continually review and update Network relationships to ensure best practice compliance. Launched in 2012, the Managed Network Service is currently used by more than 90% of Granicus clients. The Managed Network Service provides Granicus clients with full-service support for managing Network relationships at no additional cost. Granicus has managed Network partnerships for clients throughout the existence of the Network, resulting in an extensive list of potential partnerships and documented best practices on how to optimize these partnerships for organizations to achieve maximum value from the Network.

All new clients automatically benefit from the Managed Network Service. While clients reserve the ability to opt out, Granicus strongly recommends participation in order to get the maximum return on investment from your use of Communications Cloud.

Benefits of the Managed Network Service

  • Broadened reach beyond traditional communication channels without additional time, effort or cost
  • Potential increases of 100%+ in new subscribers from the Network
  • Ongoing proactive management of your Network partners by Granicus using proven best practices
  • The power to choose which of your Topics are featured to Network subscribers, giving you control over which lists receive more impact from the Network
  • Monthly and annual reporting to show your organization’s growth from the Network
  • Extensive usability testing for enhanced subscriber experience

Granicus's Role in Managing Network Relationships

Granicus currently maintains over 5,000 purposefully selected cross-promotional relationships between its clients. Through ongoing proactive management of your Network partners by Granicus, we ensure that your organization reaches the most people possible. Below are the criteria used to select successful Network partners, however Granicus may optimize these at any time and may feature certain content within the Network based on current issues of interest or of value to organizations and the public.

  • Number of partners. Granicus typically provides up to 20 partners based on provided guidelines. The more partners you have, the more subscribers you reach.
  • Regionally matched organizations. Federal, state, counties, cities, and transit organizations in overlapping geographies or within the state should partner with each other.
  • Similar function and/or service. Organizations network with partners that serve overlapping audiences or have other appeal (i.e., broad reach) at all levels of government in U.S. and abroad.
    • Same Industries. Examples: National Aeronautics and Space Administration, National Science Foundation, Environmental Protection Organization,
    • Similar Departments. Examples: United States Department of Treasury and Financial Crimes Enforcement Center, Internal Revenue Service
    • Similar Functions. Examples: Health, Science, Transportation, Military, Safety
    • Cross-government portals. When applicable, Granicus creates partnerships with any organization serving multiple government entities. Example: Access to all options through USA.gov.
    • Performance. Granicus partners organizations with those who are actively contributing to subscriber growth where optimizations are recognized. Example: Choosemyplate.gov is a big driver of subscription growth in the GovDelivery Network and will be partnered with similar organizations needing more subscribers.
    • Government subscriber Network benefits. Granicus provides special options for content only available to Government subscribers. GovLoop should be displayed for all accounts where relevant. Government subscribers will include those with .gov, .us, .mil, and .gov.uk domains.
    • Future enhancements. Granicus may display different options based the interests or the geographic location of an organization’s Network subscriber.

Customizing Your Network Information

While it is strongly recommended that organizations participate in the Managed Network Service, there are additional options for customized participation. You can also contact Customer Support or your Client Success Consultant if you have suggestions for how your network should be managed. If you have government organizations that you work with that are not currently participating in the Network, contact our Support team using the link at the bottom of this page to see if Granicus can reach out to that agency or organization about participation.

When you participate in the GovDelivery Network, your account will be displayed in association with other organizations when citizens sign up for email updates from them.

By default, Granicus features your five most popular Topics on the Network page, as well as a link to see all available topics from your organization. However, you have the ability to customize how your account is displayed on your partner's network pages and prioritize your own topics.

Please note that modifying this content can only done by an Account Administrator within your organization. If you are a Topic or Group Administrator, you'll need to contact an Account Administrator within your organization in order to make changes.

Customizing Your Network Account Information

To customize your network account information:

  1. In the toolbar on the left side of your screen, click Featured Content.
  2. Click the link for your featured content list to edit it.
    Tip: Click Preview to get a quick look at how this featured content list appears to subscribers in the network.
  3. Make sure the Title field contains the name of your organization.
  4. Use the Subtitle field to clearly describe your organization to potential subscribers.
    Note: A subtitle can be updated to reflect the type of organization, or include a description of the organization's function. This is also an optimal place to include a shortened URL link to your organization's privacy policy. In order to optimize space on the Network page, there is a 100-character limit on the subtitle.
  5. In the Icon field, click Browse to select your icon image.
    Note: Your icon acts as a visual representation of your organization. Most organizations use their logo or brand imagery. These can be changed at any time. Pick an image that closely represents your organization, and send it to your Client Success Consultant, who will update it in our system.
  6. Click Save to save your changes.

Customizing Your Featured Network Content

The Granicus Featured Network Content tool allows you to control which Topics are displayed on the Network page. This capability is especially helpful when it comes to timely or event-driven Topics that would benefit from additional promotion from within the Network. Network subscribers will continue to have the link to see all of your topics.                

To customize your featured topics list:

  1. In the toolbar on the left side of your screen, click Featured Content.
  2. Click the link for your featured content list to edit it.
    Tip: Click Preview to get a quick look at how this featured content list appears to subscribers in the network.
  3. Scroll past your organization’s logo to the topic list.
  4. Organize your content:
    a. Add a topic by typing a topic name in the Add a Topic field and selecting the correct topic when it appears.
    b. Edit a topic by using the Topic Name to Display column. In this column, you can customize the text you want to appear for that topic on the Network page.
    c. Delete a topic by clicking the red X in the Remove column.
    d. Reorder all topics by using the up and down arrows in the Change Order column. You can also simply click anywhere in a topic's row and drag-and-drop it in the correct location.

    NetworkCustomizations_List.png
  5. Click Preview to see how your changes look.
  6. Click Save to save your changes.

Viewing the Network Report 

If you participate in the GovDelivery Network, you can view the impact of your Network partnerships in the Network Report. This report details how many new subscribers you receive each month from your Network partners, allowing you track your successes and overall metrics

To access the Network Report:

  1. On the Area Option toolbar, click Reports.
  2. In the Account Reports section, click Network Report.
  3. Select the month that you want to see data from.

 

 

New Subscribers this Period

The New Subscribers this Period section details the new subscribers for you account during the chosen month.

  • Direct - Subscribers that originate from your website and your quick subscribe pages.
  • Network - Subscribers that originate from the network (signed up to a network partner's updates and then subscribed to your account on the network page).
  • Local Network - Subscribers that originate from the network via local recommendation.
    • Note: Only organizations that are currently benefiting from local recommendations via Granicus Managed Network Services will see this field.
  • Upload - Subscribers that are uploaded to your Granicus account by an administrator.
     



 

Source of New Subscribers - Past 12 Months

The Source of New Subscribers - Past 12 Months section graphically displays where your new subscribers originate from over the past year. The gray bars indicate direct subscribers (those that originate from your website and quick subscribe pages). The red bars indicate network subscribers (those that originate from your network partners). The blue bars indicate local network subscribers (those that originate from from the network via a location recommendation). Again, note that only organizations that are currently benefiting from local recommendations via Granicus Managed Network Services will see the Local Network field.

 

 

Contributors to Your Account This Period

The Contributors to Your Account This Period section details which network partners are bringing new subscribers to your account.

  • Agency - The name of your network partner(s).
  • Subscribers to Your Account - The number of subscribers that originate from this partner's account. A subscriber signs up for updates from this agency and then subscribes to updates from you account on the network page.
  • Type - Indicates a more granular network type for the subscribers coming to your account from other organization's network pages. There are three subscriber origin types:
    • Network - The subscribers originated from one of your network partners that you are currently linked with.
    • Network* - The subscribers originated from one of your network partners that you are not currently linked with.
    • Local Network - The subscribers originated from a network partner that was the result of a local recommendation.
 

Contributions from Your Account This Period

The Contributions from Your Account This Period section details how many of your subscribers sign up for updates from your partners via your network page.

  • Agency - The name of your network partner(s).
  • Subscribers From Your Account - The number of your subscribers that sign up for updates from your network partners. A subscriber signs up for updates from your agency and then subscribes to updates from your network partners via your network page.
  • Type - Indicates a more granular network type for the subscribers coming from your account's network page to other organizations. There are three subscriber origin types:
    • Network - The subscribers originated from your account's network page and were sent to one of your partners that you are currently linked with.
    • Network* - The subscribers originated from your account's network page and were sent to one of your network partners that you are not currently linked with.
    • Local Network - The subscribers originated from your account's network page to another account, which was the result of a local recommendation.

 

What's Next

 

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