Macros for Promoting Bulletin Content
When building your bulletins, you can use macros to personalize them and to pull in dynamic content. We offer a few macros that make it easier for your clients to promote and access your content (these macros are detailed in the next two sections on this page). These macros will only work for bulletins that have been made publicly visible. If you include them in a bulletin that is configured to be private, they will have no effect. For more information about public and private bulletins, see Multi-Channel Bulletins.
Clicking the Share button opens the bulletin’s landing page in the subscriber’s browser. Communications Cloud landing pages include the AddThis sharing bar, which lets subscribers share your bulletin to various social media sites:
The bulletin viewing macros allow your subscribers to view your bulletin content in a browser. This is helpful in the event that your subscriber’s particular email client doesn’t render your bulletin content very well.
Both the VIEW_THIS and the VIEW_THIS_URL macros put a link to the landing page into the bulletin, allowing a subscriber to view the landing page if they have trouble viewing the bulletin in their email client.
- The VIEW_THIS macro resolves to "Having trouble viewing this email? View it as a web page" with a link to the bulletin landing page.
- The VIEW_THIS_URL macro resolves to just the URL of the bulletin landing page. This gives you more control over the text that will direct them to the landing page (see below).
Including Sharing and Viewing Macros in Bulletins
To include these macros in a bulletin, you can insert them in a bulletin’s header or body. If you want most bulletins sent from your organization to include these macros, you can also put them in a bulletin template or in a footer. To edit a footer, you must have appropriate access; Account Administrators can create and edit footers.
The sharing and viewing macros can by including the macro token, surrounded by corresponding double-brackets, or select Share This from the Macros drop-down menu.
- For information on inserting a macro in a bulletin, bulletin template, or footer, see Using Macros in a Bulletin.
- For information on creating or editing a footer, see Managing Footers.
- For information on creating or editing a bulletin template, see either Designing Your Advanced Bulletin Template (for the Advanced Bulletin editor) or Setting Default Bulletin Templates (for the standard bulletin editor).
Customizing the Link Text for the VIEW_THIS_URL Macro
You can customize the link text for the VIEW_THIS_URL macro so that it’s not just the landing page’s URL.
To do so:
- When editing a bulletin, bulletin template, or footer, enter the text you want to appear for the link.
- Highlight the text and click the Link button.
- In the Link URL field, enter .
- Edit the Target and Title fields as desired.
- Click Insert.
Viewing Shared Email Landing Pages
The Communications Cloud Landing Page is 700 pixels wide, and content on the Landing Page is center-justified. The Landing Page's header features the following social media buttons, allowing users to interact with or re-purpose the Bulletin's content.
After sending a shared Bulletin, administrators can choose to unpublish or edit the Landing Page.
To view the landing page for a bulletin:
- In the left navigation menu, click Bulletins.
- Click the Sharing tab.
- Click View next to the appropriate bulletin. The landing page displays.
Frequently Asked Questions
Q: Can I turn on content sharing for some bulletins but not others?
A: Yes. You can choose to use content sharing on individual bulletins. If the macro is included in a bulletin, the bulletin can be shared. If the macro is omitted, it cannot be shared. If a macro is included in a footer or template, you might not notice it. To make sure that the bulletin will not be shared, set the Message Visibility field in the Bulletin Channels section to Private.
Q: Can I change/customize the Share graphic in the bulletin?
A: No, the graphic is standard across all accounts/clients.
Q: Is the share button included in digested bulletins?
Q: Do I have any control over how/where users share bulletins?
A: No. Users can choose how and where to share the content and what headings to include with the bulletin. However, you can control the content of the landing page.
Q: If a subscriber forwards the original bulletin to a friend, will the Share button still work?
Q: What if my content changes? Is there any way to remove it from a bulletin once it has been sent or prevent it from being shared?
A: Once a bulletin is sent, the bulletin content cannot be changed. However, clients can modify the landing page content or remove the landing page at any time. For information about managing landing page content for shared bulletins, see Navigating the Bulletins Pages.
Q: Can I customize the landing pages to match my branding?
A: Yes. You can provide a header image and choose the landing page colors. Your Account Manager or Implementation Manager can help you customize your landing pages. For more information about the header image that will appear in your bulletin landing pages, see Banner Images.
Q: Can a user access other accounts/content from a landing page by manipulating the URL?
A: No. Communications Cloud uses a hash to determine the URL.
Q: Can I link to a bulletin's landing page from my websites?
A: Yes. The URLs are static, so you can link to them.
Q: Will a landing page expire?
A: Yes. Landing pages expire after three years.
Q: Why am I getting a Page Not Found error when I click on the link to the landing page in my test bulletin?
A: If you choose to make the bulletin public and include either the VIEW_THIS or VIEW_THIS_URL macro in your message, the macros will generate a link for the test email, but the link will not work. This is because the public landing page is not published until the message is sent to subscribers. To completely test all aspects of your message, you can create a test topic that contains a few test email addresses as subscribers. For more information on creating a new topic, see Creating Topics.