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Granicus Insights


Your communications efforts are only effective when they actually reach their target audience. Granicus is continually working to ensure that the critical information your organization distributes reaches your constituents and stakeholders through a multitude of deliverability strategies.

Using active whitelist management, maintaining clean email lists, and adhering to industry best practices, Granicus is steadily taking efforts to be sure your subscribers are receiving your communications. One of the best practices Granicus employs is known as DomainKey Identified Mail, or DKIM.


What Is DKIM?

The acronym DKIM stands for DomainKey Identified Mail, which is a method of digital verification used to ensure that an email message is authentically associated with the domain name it is sent from.


How Does DKIM Work?

DKIM works by adding a unique and hidden key to both an email and the DNS (Domain Name Server) attached to that email’s from address. Email service providers verify that this token matches in both locations, in order to verify that the message is indeed coming from the location it claims.

Currently, all outbound emails sent from Granicus have an encrypted token attached to their header. Emails from organizations that use one of Granicus’s sending domains (i.e. will have a token that matches the token on Granicus’s DNS. Emails from organizations that send email from their own domain name will have a token that will match the token they added to their own organization’s DNS.




What Are the Benefits of DKIM?

At Granicus, our deliverability rate is first class, and we are working daily to continue our tradition of the highest deliverability rate in the industry. With DKIM, we have implemented a best practice that gives email service providers better confidence in our messaging. This translates to more emails being delivered into the inboxes of more members of the public.

DKIM also increases Granicus’s reputation as a bulk mail sender, meaning emails get delivered faster. Lastly, as government agencies depend on being authoritative and secure, DKIM creates another protective layer in which malicious senders who might attempt to impersonate or send an email as an organization will be weeded out even more efficiently by this verification system.


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