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Granicus Insights

Managing Images

Images are ways to make bulletins more engaging and visually appealing. GovDelivery Communications Cloud hosts a library of your uploaded images to use in bulletins and landing pages. In addition to images that are currently stored in the library, you can also upload additional images in a variety of formats.

Image Library

The image library allows you to maintain a collection of images that are available for use within the standard bulletin editor and the Advanced Bulletin Editor. Note that you can also upload banner images in addition to bulletin images--see Banner Images for more information.


When you're turning the visuals in your bulletins into links, make sure you are putting alt tags in place for people who have images turned off. Also, make sure the alt tags make sense to people viewing your message. Instead of subscribers seeing outline of your button image with the file name “mobile_button_2.png” in place of the image, why not try an alt tag that displays something like, “Click here to go to the full article. Please allow images from Central City to improve your reading experience.”

To access the bulletin images library:

  1. In the left navigation menu, click on Templates.
  2. In the right menu, click on Bulletin Images.

To upload an image to the image library:

  1. Click Upload Image.
  2. Enter an image name. This text is also used for the alt text (alt text appears if an image doesn’t load and is necessary for 508-compliance).
  3. Select Image Visibility. This controls where the image can be accessed. Your options include:
    • Styling images: This image will be available for use in developing advanced bulletin templates.
    • Everywhere: This image will be available for anyone in your account to use.
  4. Browse to and image on your local or network drive.
  5. Click Create image.

To update an existing image:

  1. Click the image you want to update.
  2. Update the Image name or Image visibility fields as desired.
  3. If you want to replace the image, click Browse and select a replacement image from your local or network drive.
  4. Click Save image to save your changes.

To delete an existing image:

  1. Select the image you want to delete.
  2. Click Delete this image.

Inserting GIF files 

Graphic Interchange Format (GIF) is an image format that can be used for short and simple animations. You can upload and use GIFs in your bulletins just like other image files, however there are some aspects to keep in mind:

  • GIFs may not display properly in advanced bulletins, but will display in standard bulletins.
  • Some email clients, such as Microsoft Outlook, will only display the first frame of an animated GIF. Make sure the first frame of your GIF is the one you want to be displayed in these emails.
  • In order to be compliant with 508 standards, a GIF must have a frame rate slower than two per-second.

Linking to Videos in Bulletins 

Most email clients have trouble with embedding or displaying videos in a bulletin. Videos can affect a bulletin’s deliverability, so we recommend linking to the video instead. Create a clear call-to-action that drives your subscribers to the hosted video by linking a screenshot of the video.

  1. Insert an image:
    1. Refer to the Using Images in Standard Bulletins article if you are creating a standard bulletin.
    2. Refer to the Using Images in Advanced Bulletins article if you are creating an advanced bulletin.
  2. Link a video to your image:
    1. For standard bulletins:
      1. Click the Insert/edit link button in the bulletin editor.
      2. Enter your URL and other fields.
      3. Click Ok.
    2. For advanced bulletins: 
      1. Click the image link button in the lower left corner of the Image block.
      2. Enter your desired video URL in the text-box.
      3. Click Ok.
  3. Preview, save, and send your bulletin.


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