Good communicators know that it's important to meet your stakeholders where they are, and the truth of the matter is many of the people in your agency's demographic are on Facebook. By integrating your GovDelivery Communications Cloud content with Facebook, your organization can streamline your communications, making it easier for your audience to engage, and attracting new subscribers or audience members who you may not otherwise have found.
How does Communications Cloud integrate with Facebook?
Collect Subscribers via Facebook
One of the most effective ways that Communications Cloud integrates with Facebook, is by allowing you to add an application to your organization's Facebook page where Facebook visitors can sign up for email updates from your agency. This app can be personalized with your agency's branding and only requires users to enter their email and click Submit for them to be captured as a subscriber. You can also view the app and test it live on the Granicus Facebook page.
For instructions on adding our sign-up app to your organization's Facebook page, see Installing the Facebook Subscribe App.
Post to Facebook
Associating your organization's Facebook account with your Communications Cloud account allows you to automatically post your bulletin content to your Facebook page when you click Send. Elements of the Facebook post are described below.
Time stamp indicating that the post was sent via Communications Cloud.
The Facebook Comment entered when creating the bulletin.
The Subject of the bulletin, linked to the bulletin's landing page.
The bulletin's body text.
When a visitor clicks on the Subject of the bulletin, they are directed to the bulletin landing page. From here, visitors can read the full text of the bulletin, share the bulletin to other social media sites, and/or sign up for updates from your organization.
Before you can post bulletins to Facebook, you must follow the steps under Getting Started in this article. For instructions on posting bulletins to Facebook, see Selecting your Bulletin Audience and Channels.
Let Citizens Share your Bulletins
Every time your organization creates a public bulletin through Communications Cloud, a public landing page is created with its own unique URL. You can link to this page and send social media followers or website visitors directly to these links. The header on this public landing page features social media buttons, allowing users to interact with or re-purpose the bulletin content.
With the click of a button, citizens who may not be subscribers or social media followers of your agency can view, engage, and share your agency's content via the social network of their choosing. Allowing citizens to share your bulletins via Facebook, directly from bulletin landing pages gives your content better overall visibility and higher chances of being seen by those who are not already invested in your organization.
See Bulletin Sharing and Viewing Options for more detailed information on bulletin sharing.
Link to your Facebook Page from your Bulletins
You can include a link to your Facebook page in your bulletin footer, driving more citizens to your page.
For more information, see Managing Footers.
Linking Your Facebook Page with Communications Cloud
Connecting your organization's Facebook page with Communications Cloud allows you to automatically post bulletins to Facebook when you send them from your account. To link your existing Facebook page with Communications Cloud:
- On the Account Area toolbar, click on Social Media.
Note: Social Media settings are only available to Account Administrators. If you are not an Account Administrator and you do not see this tab available to you, contact an Account Administrator within your organization to proceed.
- On the Area Option toolbar, click Facebook.
- Click Add Facebook Page(s).
- If you are not logged into Facebook, you will be prompted to login. Enter your email and password. If you are logged into Facebook, Communications Cloud will direct you to a Facebook integration screen. Click Allow.
- Select the pages that you want to add to Communications Cloud. Click Add to GovDelivery.
Assigning Facebook Access in Communications Cloud
You must first associate a Facebook account with your Communications Cloud account. This lets you publish your Communications Cloud updates directly to your Facebook page. You also have the flexibility of limiting which administrators have access to your social media accounts, meaning that only designated administrators can publish updates to Facebook.
By default, all of your social media accounts are available to your administrators.
To associate your Facebook page(s) with certain administrators:
- On the left toolbar, click Social Media.
- On the right toolbar, click Facebook.
- Click on the Facebook Page Name.
- Select the administrators that have permission to post to the Facebook page.
- Click Save.
Facebook Frequently Asked Questions
Q. How can I include my organization's logo on every Facebook post?
A. If your organization would like to append your logo to each Facebook post that you automatically send through Communications Cloud, you can do so easily by simply submitting a request to Support. This option is set at the account level, and Granicus will input an image URL for your organization, which will be added as an image attached to each of your Facebook posts.
Q. If you send a test message, will it post to Facebook?
A. No, test messages will not post to Facebook.
Q. Can you link more than one Facebook page to a Communications Cloud account?
A. Yes, you can link multiple Facebook pages to your Communications Cloud account.
Q: Can I post a bulletin to multiple Facebook pages?
A: No, you can only post a bulletin to one Facebook page.
Q: Do I have to be logged into Facebook for a bulletin to post to Facebook?
A: No. Communications Cloud stores your login credentials, so you do not have to be logged into Facebook when sending a bulletin for it to successfully post to your Facebook page.
Q. If I link my Facebook page to Communications Cloud, do I have to post every bulletin I sent to Facebook?
A. No. When sending a bulletin, you must indicate that you want the bulletin to post to Facebook.
Q. I decided that I no longer want to post updates from Communications Cloud to Facebook. Can I unlink my Facebook pages from Communications Cloud?
A. Yes. To unlink Facebook pages, click Social Media on the bottom left side of your screen. Then click on Facebook on the far right side of your screen. Check the box next to the Facebook page you want to unlink and click the Deauthorize Facebook page(s) button.
Q: Can Communications Cloud post to a personal Facebook account?
A: No, Communications Cloud can only post to an official Facebook page.
Q: When you link a Facebook page to Communications Cloud, can you link it only to a specific topic?
A: No. Any Facebook page that you link to your Communications Cloud account is accessible to your entire account; it cannot be restricted to only certain topics. However, you can designate which administrators have access to post to Facebook.
Q: Can you post a General Bulletin to Facebook?
A: Yes, you can post both General Bulletins and Topic Bulletins to Facebook via Communications Cloud.
Q: Can you post an Advanced Bulletin to Facebook?
A: Yes. You have the option to post Advanced Bulletins to Facebook in the Channels section of the message creation process.
Q. Why did my bulletin not post to Facebook?
A. The most common reason for bulletins not posting to Facebook is that your Facebook password has changed, and you need to "refresh" your authorization. To do so currently, you must remove the link to your Facebook account, and then re-add it.